Services
Strategy-driven branding, content & copywriting
for brands in the fashion, beauty & lifestyle space.
Welcome! ❥
for brands in the fashion, beauty & lifestyle space.
Welcome! ❥
Services
Strategy-driven branding, content & copywriting for brands in the fashion, beauty & lifestyle space.
Welcome! ❥
Welcome! ❥
Who & What
Hi, I’m Daiana! 👋🏻
With over 12 years of experience in content creation for the fashion and lifestyle industries, I help my clients achieve excellence with their online presence.
Specializing in branding, bespoke content and copywriting, I’ll guide you to the best means to achieve your goals, enhance your brand’s story and uncover opportunities for authentic engagement.
My background in art and architecture enables me to deliver superb visual or written experiences based on a strategy tailor-made for you.
Our collaboration can involve one-time projects like custom branding or art direction, but it can also evolve into lasting partnerships: recurrent content creation either for your website or for your social media channels.
Who & What
Hi, I’m Daiana! 👋🏻
With over 12 years of experience in content creation for the fashion and lifestyle industries, I help my clients achieve excellence with their online presence.
Specializing in branding, bespoke content and copywriting, I’ll guide you to the best means to achieve your goals, enhance your brand’s story and uncover opportunities for authentic engagement.
My background in art and architecture enables me to deliver superb visual or written experiences based on a strategy tailor-made for you.
Our collaboration can involve one-time projects like custom branding or art direction, but it can also evolve into lasting partnerships: recurrent content creation either for your website or for your social media channels.
Services
BRANDING
– Brand Strategy
– Brand Voice
– Brand Guidelines
– Naming
COPYWRITING & CONTENT CREATION
– Editorial Calendar Creation
– Blog Post Creation
– Email Newsletters
INSTAGRAM MANAGEMENT
– Social Media Calendar Creation
– Social Media Feed Curation
– Social Media Stories Creation
ART DIRECTION
– Product Photography
– Photoshoot Styling
WEB DESIGN
(WordPress, Shopify)
HOURLY CONSULTING SESSIONS
Case Studies – Branding
I believe in creating brands that tell a story, attract the right clients to your business and, most importantly, ensure they stick around.
For all my projects, I’ll work 1:1 with you to uncover your brand’s essence and deliver content that makes an impact.
The creation of each bespoke brand is preceded by a personalised strategy tailored to your ideal client, business goals and aesthetic affinities.
Case Studies – Branding
I believe in creating brands that tell a story, attract the right clients to your business and, most importantly, ensure they stick around.
For all my projects, I’ll work 1:1 with you to uncover your brand’s essence and deliver content that makes an impact.
The creation of each bespoke brand is preceded by a personalised strategy tailored to your ideal client, business goals and aesthetic affinities.
Case Study: McFarlane Fine Jewellery
This fine jewellery brand wanted to mark the transition from the old name “Love Is Jewellery” to the new one (their own family name) with a bold rebrand.
The new logo marries the strength and power in their family name with the finesse and delicacy of their handmade pieces. The family crest is another addition that underlines the ethos of this family atelier.
Its new brand colors reflect their Scottish heritage and are inspired by traditional kilts, but with a bolder, more dramatic twist.
Case Study: McFarlane Fine Jewellery
Tap on the image to navigate.
This fine jewellery brand wanted to mark the transition from the old name “Love Is Jewellery” to the new one (their own family name) with a bold rebrand.
The new logo marries the strength and power in their family name with the finesse and delicacy of their handmade pieces. The family crest is another addition that underlines the ethos of this family atelier.
Its new brand colors reflect their Scottish heritage and are inspired by traditional kilts, but with a bolder, more dramatic twist.
Case Study: Those Dream Shoes
What started as a curated Instagram account quickly blossomed into a weekly email newsletter feeding avid shoe fans with news, trends and closet confessions from the most stylish women today.
Its primary logo conveys the transience associated with the revolving doors of immediately-consumed content, while the serif words proudly symbolize a lasting presence.
The brand colors exude a feminine tone with an artistic flair that is easily recognizable all throughout TDS’s online footprint.
Case Study: Those Dream Shoes
Tap on the image to navigate.
What started as a curated Instagram account quickly blossomed into a weekly email newsletter feeding avid shoe fans with news, trends and closet confessions from the most stylish women today.
Its primary logo conveys the transience associated with the revolving doors of immediately-consumed content, while the serif words proudly symbolize a lasting presence.
The brand colors exude a feminine tone with an artistic flair that is easily recognizable all throughout TDS’s online footprint.
Case Study: Everything Here Now
Creating a solid visual identity is essential for any company, no matter how personal its foundations.
But, in this day and age, pretty visuals just won’t do. Having a clear strategy behind every pixel is essential and the only way to see an increase in value after a rebrand.
The approach I took to visually redefine EHN is the way I approach any type of creative effort: from a place of deep understanding of the business, its goals and its audience.
Speaking directly to your customers is the first step; consistent, remarkable branding is the second.
Case Study: Everything Here Now
Tap on the image to navigate.
Creating a solid visual identity is essential for any company, no matter how personal its foundations.
But, in this day and age, pretty visuals just won’t do. Having a clear strategy behind every pixel is essential and the only way to see an increase in value after a rebrand.
The approach I took to visually redefine EHN is the way I approach any type of creative effort: from a place of deep understanding of the business, its goals and its audience.
Speaking directly to your customers is the first step; consistent, remarkable branding is the second.
Portfolio – Photography
From the Everything Here Now archives: client & personal work.
Become A Client
Email me a brief description of your project or what you need help with.
PS: Need guidance with strategy or creative services that are not on the list?
Get in touch and I’ll find a way to help you.