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Tira Fira

Brand identity & web design concept – 2022.

Tira Fira Logo Suite by Everything Here Now
Tira Fira Moodboard by Everything Here Now

Client: Tira Fira

Niche: Eyewear

Services: Strategy, Branding, Brand Imagery, Web Design

Year: 2022

Original photo credit:

Cottonbro

// Tira Fira is a passion project I created for an eyewear brand. I was inspired by the exuberance of the 70s to which I added just a hint of modern minimalism.

About the brand: 

– Tanya is the founder of TiraFira. She loves expressing herself through her clothing choices but couldn’t find the eyewear to match her personal style, so she created it.

– She wants to encourage people to give a chance to expressive eyewear. Consciously crafted out of carefully-chosen materials, her products fit all faces and styles. Through TiraFira, Tanya’s goal is to inspire everyone to live a more colourful life.

– I wanted to heavily references form the 70s without being too literal. To do this, I added in modern, minimalist fonts to balance out the logo suite and the typography choices. The color palette is minimal and muted, with a dash of a stunning orange color to ground the reference. Just like the color palette, the logo suite references the 70s without being too literal: punchy orange on a beige background for maximum effect. A playful pattern in the brand’s colours brings together the packaging and the brand imagery, ready to be shared far and wide.

Tira Fira Brand Imagery by Everything Here Now
Tira Fira Color Palette by Everything Here Now
Tira Fira Brand Imagery by Everything Here Now
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