here — the folio
Brand identity & web design concept – 2022.
Client: Pod Aurora
Niche: Digital Service
Services: Strategy, Branding, Brand Imagery, Web Design
// Pod Aurora is a passion project I created for an online podcasting hub. I was inspired by vaporwave with just a hint of retro styling.
About the brand:
– Audrey and Cora are the two best friends and audio influencers behind Pod Aurora. They both love being in the recording studio and empowering their audiences to lead more inspired and successful lives.
– Through Pod Aurora, they aim to help womxn podcasters uncover new ways to develop and boost their podcasts or live audio shows.
– I wanted to give the brand an overall feel that is feminine and chic, with a dash of whimsy. I carefully curated a collection of pastel gradients and shapes that can be used through the branding imagery to add to the playful feel of the logo. The artful and colorful vibe is further enhanced by a dynamic website design that intentively attracts the visitor into the Pod Aurora world, while boosting the community aspect of the hub.
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