Client: Parker Peyton

Niche: Ready-to-wear

Services: Strategy, Branding, Brand Imagery, Web Design

Original photo credit:

Rulo Davila, Vazhnik, Vika Kirillova, Cottonbro

About the brand: 

– They outfit romantic rebels in beautiful pieces that speak to them, while keeping a focused eye on building a sustainable supply chain with a transparent pricing structure.

– They want to establish a grounded brand midway between bohemian and deconstructed, which inspires their customers to dig deep into what makes them unique and to keep pushing their own boundaries.

– In order to position them as a down to earth, approachable and in-the-now brand, the logo has been created by forgoing spacing and capital letters. The lack of distinction between letters is intentional, giving the logo and the submark a structured look which lends itself perfectly to everything from posters to social media content. To position the brand in unmistakable connection to its raison d’etre, the motto has been added in simple all caps underneath the primary logo on large-scale imagery. A warm color palette is the perfect match to an image selection which borrows heavily from the pleasant weight of a hot summer day.