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McFarlane Fine Jewellery
Newsletter Campaigns


Client: McFarlane Fine Jewellery
Niche: Fine Jewellery
Services: Newsletter Campaigns
Website: mcfarlanefinejewellery.com
Engaging newsletters are essential for a fine jewellery brand to keep customers connected and inspired. I create content that highlights current trends, seasonal moments, and special celebrations, ensuring every newsletter feels timely and relevant. Since 2020, I’ve delivered over 50 campaigns with an average open rate of around 45%. I’m responsible for every step of the process, from planning the publishing calendar to developing the content and designing the final newsletter. It’s all about ensuring the brand stays top-of-mind and being there when customers are ready to discover their next piece of jewellery.

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