Visuals that stop the scroll? Always the goal.

These bespoke floral collages were part of a summer initiative for McFarlane Fine Jewellery, bringing a fresh, vibrant energy to their feed. Inspired by the season’s florals and birds, the designs not only highlighted their exquisite pieces in a new light but also built on the brand’s colorful Instagram aesthetic at the time.

What makes them truly special?

While each stands strong on its own, they seamlessly merge when placed side by side: flowing elements and overlapping collages creating a continuous, dynamic visual story. A creative way to showcase fine jewellery with a touch of summer magic.

How They Appeared in the Feed

Individually posted, yet designed to connect. When viewed together, the collages formed a seamless visual story, enhancing the feed’s flow. To add motion, one was also shared as a Reel, scrolling through all three for a dynamic reveal. A creative way to keep engagement high while showcasing the full impact of the series.

Feed post

Feed post

Reel