Have you ever had an idea for a spectacular piece of content yet never got around to actually creating it?
Hey, it happens to the best of us.
The truth is, you need some sort of system in place in order to make your ideas a reality.
Which is great news, because this is exactly what I’m going to share with you below!
A no fuss, simple & straight-forward system that ensures you can effortlessly create content that is suitable for any platform.
Yes, ANY platform.
Below you’ll find my timeless, foolproof walkthrough through one of the simplest ways you can organize yourself and finally starting creating the content you’ve been dreaming of!
Have you ever had an idea for a spectacular piece of content yet never got around to actually creating it?
Hey, it happens to the best of us.
The truth is, you need some sort of system in place in order to make your ideas a reality.
Which is great news, because this is exactly what I’m going to share with you below!
A no fuss, simple & straight-forward system that ensures you can effortlessly create content that is suitable for any platform.
Yep, ANY platform.
Below you’ll find my timeless, foolproof walkthrough through one of the simplest ways you can organize yourself and finally starting creating the content you’ve been dreaming of!
Step 1: Decide WHO you create for & consider WHAT they need.
I know, I know. You have great ideas in mind! Before you dive in to create them, take a bit of time to consider who you are reaaaally creating for. If you consider this carefully, you’ll uncover both your target audience & the exact purpose your content serves for said audience.
Is your content destined to be consumed by an influencer? By a small biz owner? By an aspiring entrepreneur?
Whichever your answer, keep it in mind. You will need it as you advance through the content creation process.
Now let’s dig a little deeper to see how exactly you can find your target audience.
Step 1: Decide WHO you create for & consider WHAT they need.
I know, I know. You have great ideas in mind! Before you dive in to create them, take a bit of time to consider who you are reaaaally creating for. If you consider this carefully, you’ll uncover both your target audience & the exact purpose your content serves for said audience.
Is your content destined to be consumed by an influencer? By a small biz owner? By an aspiring entrepreneur?
Whichever your answer, keep it in mind. You will need it as you advance through the content creation process.
Now let’s dig a little deeper to see how exactly you can find your target audience.
How to find your target audience if you… are starting out:
Looking to start out? Then you have absolute freedom to pick who you’d like to create for.
Specificity is key here because, if you don’t narrow down your ideal audience, you’ll end up talking to everybody. And talking to everybody actually means talking to nobody: content that is too broadly addressed fails to resonate with people.
So! Who do you want to talk to?
If you need help figuring out your audience, feel free to leave a comment or email me directly. I’d be happy to give you some ideas!
Whatever niche you end up choosing, don’t feel like it has to be the same one forever. Your ideal audience is a hypothesis until you actually see your content resonating with them. So really, this hypothesis will be proven or disproven as you grow.
How to find your target audience if you… are starting out:
Looking to start out? Then you have absolute freedom to pick who you’d like to create for.
Specificity is key here because, if you don’t narrow down your ideal audience, you’ll end up talking to everybody. And talking to everybody actually means talking to nobody: content that is too broadly addressed fails to resonate with people.
So! Who do you want to talk to?
If you need help figuring out your audience, feel free to leave a comment or email me directly. I’d be happy to give you some ideas!
Whatever niche you end up choosing, don’t feel like it has to be the same one forever. Your ideal audience is a hypothesis until you actually see your content resonating with them. So really, this hypothesis will be proven or disproven as you grow.
How to find your target audience if you… already have an audience:
You know what’s the best thing about having an audience, no matter how small? The ability to interact with them & see first-hand how well your content has been working.
To do this, take a close look at the comments they leave – what issues do they mention? What comes up again & again? What do they ask you most?
Then, head to your analytics & see which posts have the most views. What about the most saves, the most sessions? Whatever platform you use, taking a good look at your top performing posts will show which pieces of content best resonate with your people. Take notes & create more of that!
Lastly, right out ask them what they would like to see. You can do this very easily on social: use a question sticker on Instagram to get the most pressing questions, then answer them if you can or queue them up for future posts.
How to find your target audience if you… already have an audience:
You know what’s the best thing about having an audience, no matter how small? The ability to interact with them & see first-hand how well your content has been working.
To do this, take a close look at the comments they leave – what issues do they mention? What comes up again & again? What do they ask you most?
Then, head to your analytics & see which posts have the most views. What about the most saves, the most sessions? Whatever platform you use, taking a good look at your top performing posts will show which pieces of content best resonate with your people. Take notes & create more of that!
Lastly, right out ask them what they would like to see. You can do this very easily on social: use a question sticker on Instagram to get the most pressing questions, then answer them if you can or queue them up for future posts.
Step 2: Choose your content theme(s)
Now that you have your audience & the purpose of your content, it’s time to choose your content themes.
The way to go about doing this is to start with the knowledge that you have right now.
Your content themes should lie at the intersection of what you know, what you love & what your audience wants.
Imagine your content themes as a few big buckets, one for each of the main topics you wanna talk about. You don’t need a lot, 3-5 should suffice.
A key detail is to make sure they are related in some sense and not completely different from one another, unless you’re certain that your audience would appreciate them together.
Picking them right is definitely a learning curve, but the good news is that once you’ve figured them out, you can keep them as they are forever.
Step 2: Choose your content theme(s)
Now that you have your audience & the purpose of your content, it’s time to choose your content themes.
The way to go about doing this is to start with the knowledge that you have right now.
Your content themes should lie at the intersection of what you know, what you love & what your audience wants.
Imagine your content themes as a few big buckets, one for each of the main topics you wanna talk about. You don’t need a lot, 3-5 should suffice.
A key detail is to make sure they are related in some sense and not completely different from one another, unless you’re certain that your audience would appreciate them together.
Picking them right is definitely a learning curve, but the good news is that once you’ve figured them out, you can keep them as they are forever.
Step 3: Atomize the themes into subjects
Time to turn themes into individual subjects!
This is where you can go as granular as you want, while keeping the needs of your audience in mind.
If each content theme is bucket, your subjects will be the drops of water which fill each bucket.
You don’t need to have all of your subjects figured out as you start. Choose the most obvious ones to act as a foundation and move from there.
As you advance & grow, more and more ideas will come to you.
Step 3: Atomize the themes into subjects
Time to turn themes into individual subjects!
This is where you can go as granular as you want, while keeping the needs of your audience in mind.
If each content theme is bucket, your subjects will be the drops of water which fill each bucket.
You don’t need to have all of your subjects figured out as you start. Choose the most obvious ones to act as a foundation and move from there.
As you advance & grow, more and more ideas will come to you.
Step 4: Map your subjects to your calendar
How often you post will depend on your capacity to create new content.
For most platforms, twice per week is a good place to start. Depending on how elaborate you want your content to be, you may want to adjust this rhythm to suit your particular production timeline.
For example, a 5000-word blog post could take days or weeks to develop, while a-15 second Reel might take less. There are certain complexities at play here, so use your best judgement to adjust your posting rhythm to your personal lifestyle in such a way that don’t end up feeling burned out.
It helps if you literally write down the subjects & their due dates waaaaay ahead of time so you can stay on track and plan accordingly.
Step 4: Map your subjects to your calendar
How often you post will depend on your capacity to create new content.
For most platforms, twice per week is a good place to start. Depending on how elaborate you want your content to be, you may want to adjust this rhythm to suit your particular production timeline.
For example, a 5000-word blog post could take days or weeks to develop, while a-15 second Reel might take less. There are certain complexities at play here, so use your best judgement to adjust your posting rhythm to your personal lifestyle in such a way that don’t end up feeling burned out.
It helps if you literally write down the subjects & their due dates waaaaay ahead of time so you can stay on track and plan accordingly.
Step 5: Time for the actual creation process
This is where you actually get down to work. Put pen to paper & start working on each subject a few days or weeks before its date on your calendar.
Make sure to leave enough time for edits & last-minute adjustments.
This buffer can save you if, for some reason, you fall off track every now & then. Hey, life happens!
As you get more experienced, you will intuitively know how much time you need to create a certain type of content. All this guessing will become more of a certainty as you progress.
If for some reason the buffer days & publishing times don’t work for you, feel free to adjust.
Step 5: Time for the actual creation process
This is where you actually get down to work. Put pen to paper & start working on each subject a few days or weeks before its date on your calendar.
Make sure to leave enough time for edits & last-minute adjustments.
This buffer can save you if, for some reason, you fall off track every now & then. Hey, life happens!
As you get more experienced, you will intuitively know how much time you need to create a certain type of content. All this guessing will become more of a certainty as you progress.
If for some reason the buffer days & publishing times don’t work for you, feel free to adjust.
Step 6: Analyze, strategize & re-create
Once you have at least a month’s worth of data points or at least 10 pieces of content, assess what performed best & create more of that. Rinse & repeat!
If you prefer to work in quarterly increments, that can be helpful too. When you create content centred around holidays, celebrations or seasons, staying in sync with what’s happening around you is important.
This approach will work anywhere: Instagram, Facebook, LinkedIn, YouTube, blogs & websites, you name it. Literally any platform which is open to publishing & offers some sort of insights or analytics so you can see your results.
Diving into content analytics might sound like a total snoozefest, but I assure you the payoff is real: there’s nothing like creating new content based on real feedback.
Step 6: Analyze, strategize & re-create
Once you have at least a month’s worth of data points or at least 10 pieces of content, assess what performed best & create more of that. Rinse & repeat!
If you prefer to work in quarterly increments, that can be helpful too. When you create content centred around holidays, celebrations or seasons, staying in sync with what’s happening around you is important.
This approach will work anywhere: Instagram, Facebook, LinkedIn, YouTube, blogs & websites, you name it. Literally any platform which is open to publishing & offers some sort of insights or analytics so you can see your results.
Diving into content analytics might sound like a total snoozefest, but I assure you the payoff is real: there’s nothing like creating new content based on real feedback.
Thank you!
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